Phoenix Police Department Competition — Video + Photography Coverage
What began as a quick photo session evolved into a full visual story. I conceptualized, shot, and edited this project to capture the precision, energy, and intensity of the Phoenix Police Department’s competition shooting event.
Balancing both photography and videography, I aimed to highlight the discipline behind each moment — transforming what could have been simple documentation into a cinematic reflection of skill and focus.
Mini Black Diamond — Brand Concept Video for Vapen
This project was entirely conceptualized, shot, and edited by me. A full-day creative exploration centered around the new Mini Black Diamond from Vapen.
The vision was to translate a product launch into a lifestyle narrative: a day’s worth of moments woven together by motion, texture, and tone. Each scene was crafted to express the essence of the brand: sleek, modern, and effortlessly bold, while highlighting how the Mini Black Diamond fits seamlessly into everyday experiences.
SprayGround x Shereen Jenkins — Limited Edition Creative Collaboration
A personal project blending storytelling, design, and self-belief. Conceptualized, shot, edited, and artistically directed entirely by me.
This collaboration with SprayGround was more than a visual showcase; it was an expression of identity and possibility. I created a series of one-of-one limited edition bags, each representing a chapter of my story and the power of creating without limits.
Through a mix of bold imagery and cinematic texture, the project invites viewers to feel the essence of perseverance — that anything is possible when you believe in yourself. The final collection stands as a fusion of artistry and authenticity, turning personal vision into wearable art.
MACRObar — Visual Campaign for Retail Display
Conceptualized, shot, and edited entirely by me, this project was designed to merge brand storytelling with consumer experience.
The goal was to craft an immersive image series for dispensary displays, visuals that not only captured the product’s essence but elevated the in-store atmosphere.
Vapen Black Diamond — Product Launch Video
Conceptualized, shot, and edited by me, this launch video was created to introduce Vapen’s new “Black Diamond”. A product that embodies sophistication and edge.
The goal was to craft a striking visual identity for the release, blending sleek motion, bold lighting, and cinematic pacing to mirror the product’s premium character. Every shot was designed to accentuate the Black Diamond’s refined aesthetic, transforming a simple product reveal into an experience of power and allure.
This piece represents the intersection of visual design and storytelling.
Store Display — Multi-Dispensary Marketing Visual
Conceptualized, shot, and edited by me, this project was designed as a looping display video to play across multiple Arizona dispensaries for marketing and promotional use.
Feel The Pull — Vapen x CCELL Technology Collaboration
Conceptualized, shot, and edited by me, Feel The Pull was created to launch Vapen’s new Liquid Diamond cartridge, developed in collaboration with CCELL Technology.
The goal was to visually capture the feeling of freedom: the effortless, elevated experience that defines this new product. The Liquid Diamond cartridge delivers smoother pulls, advanced technology, and bigger, longer-lasting clouds, all key qualities I wanted to express through motion and atmosphere.
I developed the slogan “Feel The Pull” to anchor the campaign, emphasizing not just product performance but a sensory experience that connects innovation to emotion. Each frame was designed to embody the product’s essence: sleek, powerful, and infinitely smoother than the rest.
Vapen Artist Series x Bummer Girl — Documentary Mini-Series
Conceptualized, shot, and edited by me, this piece is part of the Vapen Artist Series, a visual campaign created to spotlight local creatives and their unique journeys.
The goal was to capture the essence of the artist’s path: the emotion, dedication, and self-expression behind the craft, while keeping it deeply relatable and human. With Bummer Girl as the focus, I blended documentary-style storytelling with cinematic visuals to reflect authenticity and creative vulnerability.
Through thoughtful direction and editing, the series aims to bridge brand and artistry shining light on local talent and the shared experience of creating with passion and purpose.
Vapen Recap — Brand Overview Film
Conceptualized, shot, and edited by me, this project was designed as a visual recap of what Vapen embodies, a creative summary crafted to give new vendors an authentic sense of the brand before partnership.
Relentless — Brand Film for Vapen “The Vault”
Conceptualized, shot, and edited by me, this piece was created to introduce The Vault — Vapen’s premium disposable cartridge through a lens of raw energy and perseverance.
The concept centers on freedom and authenticity, drawing inspiration from skate culture’s spirit of resilience. Skaters fall, get up, and try again. A rhythm of persistence that mirrors the mindset behind The Vault.
Visually, I aimed to capture that nonchalant coolness and unfiltered drive, using motion and atmosphere to embody what it means to be relentless.
Revibe Launch — Brand Introduction Video
Conceptualized, shot, and edited by me, this project was created to introduce Revibe, a newly launched brand built on consistency and good vibes that can be trusted.
The goal was to craft a seamless, fluid visual narrative that showcased the variety of Revibe products in a cohesive and engaging way. Every transition, movement, and composition was designed to mirror the brand’s dynamic and fluid essence — smooth and bold.
Puffco Collaboration — In-Store Giveaway Campaign
Conceptualized, shot, and edited by me, this project was created to promote a collaborative giveaway between Vapen and Puffco, designed to boost in-store engagement, sales, and sign-ups.
The goal was to craft a short, attention-grabbing video that translated the excitement of the collaboration into visual energy.
The Vault — Premium Disposable Launch Film
Conceptualized, shot, and edited by me, this project was designed to introduce Vapen’s new premium disposable cartridge, “The Vault.”
The goal was to craft a playful, cinematic story, one that flips a traditionally serious scenario, a robbery, into something lighthearted and memorable. By blending humor with high-quality visuals, I aimed to capture the spirit of The Vault: a product built for those who value one thing above all else; a better experience.
Every shot balances tension and comedy, elevating the launch beyond a typical product reveal.